Basic Attention - blockchain 기반 광고 소개
기본주의 토큰 출판사, 광고주와 사용자 간의 교류의 새로운 단위를 생성하여 디지털 광고의 효율성을 향상시킨다. 모든 것은 에테 리움의 blockchain에 발생합니다. 토큰의 값은 단순히 사람의 초점을 맞춘 정신 참여를 의미 사용자의 관심을 기반으로합니다.
STO/ICO기본정보
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기본정보
| 플랫폼 | Ethereum |
|---|---|
| 타입 | ERC20 |
| 참가가능화폐 | ETH |
| 유통량/발행량 | 불분명 |
| KYC | 불분명 |
| 제한 구역 | 불분명 |
| 웹사이트 | 홈페이지 |
| 백서 | 다운로드 |
개요
Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT.
